About Us:

We exist to provide fair, clean, and authentic gambling. And we stand against fake bets, rigged games, and shady operators. Our mission hasn't always been easy but we stand by our values.We’re looking for obsessively passionate, based individuals who are ready to go all in and deliver quickly. So tell us your story and why you think you'd be the right fit for our team. Whether you're a genius basement dev with no college degree, a seasoned product manager, or a registered schizophrenic with a penchant for Shakespearean writing, we want to hear all about you.

Job Summary:

The Head of CRM oversees all CRM functions, building the business’ overall consumer management capability to provide best in class service, excellent customer experience and capturing data across all key touch-points.

Key Deliverables:

• Using Braze, you are the owner of Retention within the business including CRM, EDM, onsite notifications and banners/carousel
• Drive overarching customer retention strategy
• Plan and manage multi-channel marketing campaigns
• Track overall marketing metrics and trends, such as conversion rates and web analytics
• Monitoring and evaluation of CRM campaigns and activities in order to measure ROI, and reporting back to the business on key metrics
• Continuous improvement in consumer acquisition and retention initiatives
• Optimization of campaigns through user segmentation and user journey analyses
• Consistently evaluate user data such as behaviour, product engagement, rewards/incentives redemptions, user experience analysis, as well as business performance metrics in order to find areas of improvement in the business’s Retention campaigns, which will drive better results in user acquisition and retention
• Segmentation of the CRM and Retention assets to enable tailored and relevant marketing messages to customers
• Championing and driving through necessary CRM/Retention changes ensuring full buy in from all stakeholders in the business
• Leverage and customize existing databases for site analytics and ensure they can work together to integrate all touch points of customer journey across desktop, mobile and app
• Create a process to learn from experiments and implement best practices (A/B testing)

Required Experience:

• 5 + years of experience in a Loyalty or CRM-focussed role preferred, ideally within the wagering / iGaming industry
• Demonstrated success in developing and executing customer loyalty programs and CRM strategies that drive measurable business results
• Proficient in customer data analysis, segmentation, and campaign optimisation
• Prior experience working with Braze, Salesforce Marketing Cloud, HubSpot or other equivalent CRM platforms
• Extensive experience of direct and digital marketing
• Excellent verbal and written communication skills
• Experience with A/B testing, messaging and post-campaign skills
• Commercially minded and enthusiastic

What we offer:

💥 Immediate impact: You’ll be working directly with leadership to drive user growth.

🚄Fast-moving environment: You’ll have full ownership of outreach and marketing execution.

💡Option to receive payments in crypto.

🌴Unlimited paid time-off (as long as performance is maintained, of course).

💻$2,000 every 3 years for a new laptop/PC grant up to, starting from year three.

✅Contracts based on financial remuneration. No extra frills, just direct, cash compensation.

🧑‍💻We match 50% of what you spend on professional development courses up to $1,000 per year.

🏋️Our team is remote and async with few meetings and no micromanagement.